The path every page builds
A website that guides to action
Every page walks the visitor step by step: it answers their doubts, removes hesitation and leads them to contact you. No confusion, one clear path.
- Arrives
- Understands
- Trusts
- Contacts you
Gabriele Barreca · Web developerMacerata · all of Italy
Since 2022 I've been building websites for people who run a real business and can't afford a shop window that just "looks present". No agency in between: the person in this photo is the same one who writes the code, answers your emails and stays after launch.
You talk directly to me, not to an agency.30 minutes · Free · Reply within 24 hours

Gabriele Barreca
Web developer · Macerata
Since 2022
My story
I started in 2022 with one question stuck in my head: why do some websites bring in clients every week while others, just as beautiful, only collect digital dust?
The answer wasn't in the code. A site that doesn't convert rarely has a technical problem: it has people in front of it who don't understand, who don't trust, or who don't know what to do next. So I studied everything that comes before and after a line of code.
Since then I don't open the editor on day one: first I understand who your customers are and what holds them back, then I build. And once the site is live I don't go by gut feeling: I watch where people click, where they get lost, and fix only what matters.
What I studied beyond code
Launch isn't the finish line.It's where I start measuring.
I work with a handful of clients at a time. That means quick replies, someone who knows your project inside out, and someone who doesn't disappear after delivery.
What you get
I work with entrepreneurs and professionals who want one thing from their site: real enquiries. Here's what you're left holding at the end.
The path every page builds
Every page walks the visitor step by step: it answers their doubts, removes hesitation and leads them to contact you. No confusion, one clear path.
I write content that explains why you're different from competitors and why they should choose you. Your strengths come through on their own.
What you get
You see how many people visit the site, how many contact you and how many become clients. You understand right away what works and where to improve.
What you get
I teach you to publish articles and update pages whenever you want. The structure stays solid, you update without depending on me.
What you get
How we'll work
Four steps, zero surprises: every project follows the same path, and at every step you already know the next one.
Step / 04
Thirty minutes on your business, your goals and your budget. Zero pressure, zero hard selling: if it's not for me, I'll tell you honestly.
Step / 04
What your business really needs, how we'll bring in more clients, timelines and costs in black and white. No surprise line items, ever.
Step / 04
You see progress in real time, you give feedback, I adjust quickly. We stay in touch for the whole project, not just at handovers.
Step / 04
The site goes live, but it doesn't end there. In the first months we monitor results together, optimise where needed and I help you grow the project.
No pressure, ever: if I don't think I can help you, I'll say so on the first call.
Your next step
Half an hour on the phone, no obligation: you tell me about your business, I tell you honestly whether and how I can help. We leave the call with the next steps already clear.
You talk directly to me, not to an agency.
Free · No obligation · Reply within 24 hours
Write to me

Gabriele Barreca
Web developer · Macerata, Italy
I read every message myself, one by one. No ticket, no sales department: on the other side is the same person who will write your site.
AvailableI'm currently accepting new projects and consultations.
What happens after you hit send
Your message reaches me
Not an auto-responder. I read it to understand what you actually need.
I reply within 24 hours
With a few precise questions, or a proposed date to talk.
A free 30-minute call
We leave the call with the next steps clear. Then you decide, no strings attached.
Prefer to reach me directly?
Two lines are enough. We'll figure out the rest together.